3rd year, Shenkar.

A trailer that I made for the ‘Atlas’ font. Atlas was designed by the typography company, "Alef Alef Alef”. Since the font is described as “well designed for both print and screen”, I decided to incorporate a print look and feel to the design. Furthermore, I invented a backstory to evoke a sense of a real-life situations in which the font is being used.

Music by Muse.

Ron Baltuch
Tel Aviv